Performance Marketing Lead

Apify is the largest marketplace of tools for AI. Thousands of Actors are helping people and agents get real-time web data, track competitors, generate leads, or integrate their apps. Actors are built by a global creator community that now earns more than $1.5M every month.

Join us to help people put the web to work. Apify can find missing children https://blog.apify.com/fighting-child-traffickers-with-technology/, protect consumers from fake discounts across the EU https://blog.apify.com/how-web-scraping-ai-and-the-eu-have-come-together-to-sweep-away-fake-discounts-in-europe/, and feed data to AI chatbots https://blog.apify.com/intercom-customer-support-ai-chatbot-web-scraping/.

To support this mission, we're looking for a Performance Marketing Lead to scale Apify’s paid acquisition and own the channels, budget, and team behind it.

WHO WE’RE LOOKING FOR:

- You have 8+ years in performance marketing, growth, or user acquisition, ideally at a B2B technology or PLG/SaaS company.

- You've built and led a performance marketing team: hiring, mentoring, and restructuring it as it grows.

- You've managed budgets of $1M+ and can explain how you allocated them. LTV/CAC, payback periods, and ROAS are numbers you argue about, not just report.

- You've run acquisition hands-on across the major ad platforms, plus at least some of affiliate, partner, and influencer channels.

- You know your way around a modern data stack, and you've built attribution models together with Data team.

- You build systems rather than run campaigns: testing frameworks, reporting, and creative briefing your team can run without you.

- You work as a peer to Product, Sales, Data, and the rest of marketing, and you can get those teams aligned on shared targets.

- You can take a strategy, a budget request, or a bad quarter to executive leadership in clear written and spoken English.

WHAT YOU’LL BE DOING:

- Own paid acquisition across every paid channel: the strategy, the channel mix, and the targets it has to hit.

- Build and lead the team, including hiring, career development, and how the team is structured as it grows.

- Set and manage the budget: forecasts, allocation across channels, and reporting against user acquisition, ROI, and LTV/CAC targets.

- Own the attribution model together with the Data team, and get the rest of marketing to agree on it and use it.

- Run the testing program across the whole funnel, from creative and copy to landing pages and audience segmentation, including new channels as they appear (ChatGPT ads, for example).

- Work with Product Marketing to line campaigns up with positioning, ICPs, and messaging, and feed campaign data back into targeting and value propositions.

- Represent paid acquisition across GTM, Product Marketing, and Data, keeping the strategy tied to the product roadmap and business objectives.

- Report to the Head of Marketing on what the spend returned, what's at risk, and where the opportunities are.

WHAT WE EXPECT FROM YOU IN THE FIRST 6 MONTHS:

By the end of the first 3 months, we expect you to:

- Develop a deep understanding of Apify's offering, target audiences, and current channels.

- Build strong relationships with your direct reports and key cross-functional leaders (Marketing/Product Marketing, Product, Sales, Data, Finance) to understand the full business context.

- Conduct a strategic audit of the entire performance marketing function, including team structure, strategy, channel mix, budget allocation, and data/tech infrastructure (attribution model), as well as a thorough review of all creative assets and messaging.

- Assume leadership of the existing team, assessing individual strengths, development goals, and the team's structural readiness to scale.

- Deliver a 90-day strategic plan that outlines quick wins and identifies long-term priorities for scalable growth. This plan must be informed by your initial audits and include findings and recommendations for l …