Growth Marketer

fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products.

As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.

About this role:

fal is looking for a high-agency Growth Marketer to help us execute across launches, partnerships, campaigns, creators, events, content, and whatever else matters most as we grow.

This is a generalist role for someone who likes making things happen. Our industry moves fast: a model partner might tell us they’re launching tomorrow. We’re looking for someone who can quickly figure out what needs to happen, pull the right people together, and get it shipped.

What you'll do

Run launches. Own the logistics behind model, product, and feature launches: timelines, assets, partners, demos, landing pages, social, and everything needed to go live.

Keep things moving. Coordinate across marketing, engineering, design, creative, and external partners. Know what’s blocked, what needs to happen next, and make sure nothing gets dropped.

Turn opportunities into action. Take hackathons, partnerships, creator activations, events, and other ideas and turn them into executable plans.

Get your hands dirty. Draft copy, QA a landing page, source creators, organize a competition, set up credits, chase an approval, or jump into something none of us have done before.

Make us better at shipping. Build lightweight systems around launches, calendars, briefs, assets, and approvals so we can move faster without unnecessary process.

Requirements/Nice to have:

• 3–6 years of experience in marketing, growth, product marketing, partnerships, community, or a similarly broad role.
• A generalist and operator who is equally comfortable coordinating work and executing it yourself.
• Extremely high-agency, organized, resourceful, and comfortable with ambiguity.
• Able to manage multiple fast-moving projects without dropping details.
• A strong communicator and writer with good marketing and creative instincts.
• Comfortable working with engineers, creatives, partners, and creators.
• Excited about AI, creative technology, and generative media.

You don't need to have done all of this before. We care more about your ability to learn quickly, take ownership, and ship than whether you've held a specific title.

What we offer at fal

• Interesting and challenging work
• A lot of learning and growth opportunities
• We offer visa sponsorship and will help you relocate to San Francisco.
• Health, dental, and vision insurance (US)
• Regular team events and offsites

U.S. EQUAL EMPLOYMENT OPPORTUNITY INFORMATION:

fal provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other classification protected by applicable law.