Head of APAC GTM Enablement

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

Anthropic's APAC go-to-market organisation is the fastest-growing part of our international business, spanning markets with distinct languages, cultures and buying styles. Today, enablement for the region is delivered by our global and EMEA teams. You will be the first enablement leader on the ground in APAC.

You will change that. As the first enablement leader based in APAC, you will own how the field across the region gets ready: onboarding, ongoing skill development, manager coaching support and launch readiness, for every GTM function, not just sales. You are the multiplier. You turn a rapidly scaling region into a field that is ready for the customer conversations in front of it, in the languages those conversations happen in.

This is a build role with a global spine. You inherit a working global and international enablement engine. Your job is to design for APAC as part of that engine, adapted and translated where it matters, delivered across APAC, feeding what you learn back into the international and global programme. Design, influence and translate, in both directions.

How we work: adults learn by doing, we build sessions around live activity: practice, reflection, real customer scenarios. The measure is not what was covered in the room. It is what changes a week later in how people think, decide and sell.

This takes creativity and a deep understanding of how adults learn, applied at unprecedented speed. The frontier moves quickly and the field is scaling fast. Much of the work is unlearning: helping experienced sellers let go of pre-AI habits, not just teaching new ones. AI is what makes this scalable. Infinite practice partners, personalised scenarios from real deals, feedback minutes after a call. You will use it that way, not to generate more content.

Key responsibilities

Stand up the APAC enablement rhythm: in-region onboarding cohorts, live practice-based sessions in APAC time zones, and a regional feedback loop into the global programme

Adapt the international portfolio for APAC, where enablement for several markets must be written and translated ahead of delivery rather than spoken and hoped for

Partner with regional GTM leaders to build a coaching standard that scales as the manager layer grows

Own launch readiness for the region. When a new model or product ships, the APAC field is certified and conversation-ready in the same week cycle as everyone else

Run practice-first sessions in the room: deal walkthroughs, role-plays, customer-conversation rehearsal. Practice and application over presentation

Minimum qualifications

Have 15+ years in GTM enablement, sales productivity or field roles, with several years leading enablement

Have built and led GTM enablement in APAC, with direct experience in more than one of the region's markets

Have influenced and shipped beyond your own region, from a global seat or a regional one: a programme adopted elsewhere, or a senior stakeholder outside your reporting line whose decision you changed

Personally design practice-first enablement and measure it by what the field does differently afterwards, not content shipped or attendance

Understand how adults learn and apply it at unprecedented speed. Much of the job is helping experienced sellers unlearn pre-AI habits, not just teaching new ones

Are creative with the craft. You use AI to give every seller personalised practice, real-deal scenarios and fast feedback, not to produce more content

Have owned a function with end-to-end accountability rather than orchestrated one

Have enabled a field across languages and cultures. You know what …