Product Marketing Lead, Enterprise

At Scale, we develop reliable AI systems for the world’s most important decisions. Scale’s product marketing team is responsible for developing and executing strategies that drive awareness and engagement for Scale’s offerings amongst our core audiences. We take a data-driven approach to understand our customers’ needs and challenges, ensuring that their voices are reflected in product development and messaging. We partner closely with product, engineering, research, sales, comms,  and the broader marketing team to create a cohesive customer experience across all our channels. We aim to provide valuable insights and resources that help our customers execute on their AI transformation journey.

This role will focus on developing and optimizing vertical-specific messaging and content for Scale’s applications business to ensure our messaging resonates with core buyers across verticals. The ideal candidate combines strategic thinking with hands-on execution.

You will:

Develop clear, compelling messaging for enterprise offerings tailored to key personas within target verticals

Create marketing assets, including slide decks, videos, blog posts, and one-pagers, that effectively communicate our value propositions to vertical leaders and support our sales team’s pursuits

Lead positioning and sales enablement efforts to drive awareness and engagement for Scale’s offerings.

Drive cross-functional marketing programs around target verticals, in conjunction with product, engineering, sales, and growth marketing to create a cohesive customer experience and contribute to pipeline targets

Collaborate with field marketing and events teams to develop vertical-specific event strategies, content, and experiences that drive engagement within customer and target accounts

Drive customer marketing efforts, creating both strategy and tactics to maximize the value Scale and customers get from our shared success, including case studies, testimonials, visual assets and event participation 

Design and run Scale’s Customer Advisory Board (CAB) program — including virtual sessions and an annual in-person summit — to engage senior enterprise executives with programming that is genuinely engaging and additive

Ideally, you’d have:

5+ years of experience in product marketing in B2B enterprise environments, with a preference for experience in at least one vertical sales-led growth motion or a customer marketing focus

An understanding of AI/ML technology and/or intuition for how to build content for executive buyers, IT, and business users.

Excellent written and verbal communication, problem-solving, storytelling, and analysis skills

Ability to influence at all levels, including executive, and to work across functions 

An outstanding level of attention to detail

Nice to haves:

Experience marketing AI products or services

Compensation packages at Scale for eligible roles include base salary, equity, and benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position and may be inclusive of several career levels at Scale; it will be determined during the interview process based on work location and additional factors, including job-related skills, experience, qualifications, interview performance, and relevant education or training. Scale employees in eligible roles are also granted equity based compensation, subject to Board of Director approval. Your recruiter can share more about the specific salary range for your preferred location during the hiring process, and confirm whether the hired role will be eligible for equity grant. You'll also receive benefits including, but not limited to: comprehensive health, dental and vision coverage, retirement benefits, a learning and development stipend, and generous PTO. Additionally, this role may be eligible for additional benefits such as a commuter stipend.

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